Former Sugarloaf Eyecare Owner Joni Dykeman Partners with Daughter and Husband at Alpharetta + Suwanee b.spectacled

June 21, 2022

It’s a family affair at b.spectacled in Alpharetta and Suwanee!

Joni Dykeman, former owner of Sugarloaf Eyecare for over twenty years, is taking her passion, eyeglasses experience, and lovely customer service skills to Alpharetta and Suwanee to partner with her daughter and husband.

It’s time to reunite as a family – and I’m just thrilled.

“b.spectacled has grown to be the best luxury eyewear practice you can find. It was a small family practice years ago and continued to grow as we focused on giving people access to beautiful glasses. Now, it’s time to reunite as a family—and I’m just thrilled.” – Joni Dykeman

The story of b.spectacled began in the 1990s.

Joni worked as an optician in Oregon, California, and then Washington state. She excelled at her craft and was an ambitious, smart business woman who had the strong desire to have a practice of her own, but she didn’t want to commit to the long, rainy season that Seattle is known for. 

Seeking warmer weather, she zeroed in on the southeastern U.S. and saw that Gwinnett county was the fastest growing county in the nation in the late 90s. She moved her family to Duluth at the end of 1996, and with some savings and determination, opened Sugarloaf Eyecare in December of 1998.

Visit b.spectacled in Alpharetta

Joni and her team have always had a strong focus on great customer service, but really started to hone in on bringing independent, unique, and luxury eyewear to the north Atlanta area as the business grew.

This is still the same heart that b.spectacled has today – unmatched service and unrivaled selection.

As Joni joins her daughter, Brittany, in Alpharetta and her husband, Jamie, in Suwanee, b.spectacled will maintain the same level of care and service that they’ve been known for for over twenty years now. Together, Joni, Jamie, and Brittany are continuing to bring exclusive designer frames to north Atlanta.

b.spectacled is home to a unique and ever-changing eyewear gallery that paints cities in personality and style. Visit the Alpharetta or Suwanee location to find your perfect frames and celebrate this new chapter for the b.spectacled family.

When you visit our stores, be sure to congratulate Joni on the exciting new chapter as she focuses on bringing luxury eyewear to Alpharetta and Suwanee, now more united with her family than ever before.

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