You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.
INSPIRED BY GENERATIONS OF ARTISANS AND CRAFTSMEN WHO CAME BEFORE US, WE’VE DEDICATED OUR LIVES TO THE MASTERY OF OUR ART FORM.
Like master watchmakers practicing their timeless craft, DITA provides a reprieve from a mechanized world where grace, beauty and craftsmanship are increasingly considered antiquated concepts. Inspired by generations of artisans and craftsmen who came before us, we’ve dedicated our lives to the mastery of our art form.
Our unique creative and production philosophies blend East with West in perfect harmony to create optical frames and sunglasses of lasting beauty and quality. Our perpetual mission is to create the world’s finest and most beautiful eyewear because for us, a passionate commitment to excellence is the only acceptable way of life.
CREATING A DITA FRAME
CREATING A SINGLE DITA FRAME CAN TAKE AS MANY AS 320 SEPARATE PRODUCTION STEPS OVER 8 MONTHS.
Creating a single DITA frame can take as many as 320 separate productions steps over 8 months. Our manufacturing process delicately balances traditional and modern production techniques and technologies carefully selected at each stage to generate the best result. A perfect example of DITA’s uncompromising production philosophy is the way in which we polish our acetate frames.
Unlike brands that commercially process massive quantities of acetate frames as quickly and cheaply as possible, we prefer to slowly tumble our acetate frames in genuine, hand-cut bamboo chips of varying shapes and sizes. In addition to utilizing a renewable resource, our traditional bamboo polishing process results in a deeper, richer, higher quality finish that you’ll immediately see and feel the moment you hold a DITA frame in your hands.
OUR MASTER CRAFTSMEN HAVE DEDICATED AS MANY AS 50 YEARS TO PERFECTING THEIR CRAFTS.
DITA’s commitment to craftsmanship is just one example of how we hold true to the time-honored belief that there are no shortcuts to quality. Like samurai swordsmiths from a bygone era, our master craftsmen have dedicated as many as 50 years to perfecting their crafts. These modern day masters bring our innovative designs to life by transforming the finest acetates and metals into eyewear of incomparable beauty, quality and style.
Luxury is a word so overused in recent years as to have been rendered virtually meaningless. DITA is one of the few remaining eyewear brands that delivers on genuine luxury’s promise of inspired designs, extraordinary materials, exceptional craftsmanship and exclusivity. To experience DITA is to experience genuine luxury.