You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.
INSPIRED BY GENERATIONS OF ARTISANS AND CRAFTSMEN WHO CAME BEFORE US, WE’VE DEDICATED OUR LIVES TO THE MASTERY OF OUR ART FORM.
Like master watchmakers practicing their timeless craft, DITA provides a reprieve from a mechanized world where grace, beauty and craftsmanship are increasingly considered antiquated concepts. Inspired by generations of artisans and craftsmen who came before us, we’ve dedicated our lives to the mastery of our art form.
Our unique creative and production philosophies blend East with West in perfect harmony to create optical frames and sunglasses of lasting beauty and quality. Our perpetual mission is to create the world’s finest and most beautiful eyewear because for us, a passionate commitment to excellence is the only acceptable way of life.